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Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990
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Citation

James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market


Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
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Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia